Mr. Fong has twenty years of comprehensive marketing experience including corporate brand positioning and marketing plan development. For the last twelve years he has concurrently served as the President and/or Principal of three firms responsible for launching domestic and Asian multi-media campaigns for a variety of major corporate clients.
As Alpha Internet Systems' Chief Marketing Officer, Mr. Fong bears the responsibility for establishing our corporate and brand identities and for the development and implementation of our product marketing efforts.
EDUCATION:
University of California @ Los Angeles (UCLA) - Bachelor of Arts
REPRESENTATIVE MARKETING CAMPAIGNS:
Domestic Campaigns:
Household Credit Services (Financial Services)
Digital Research, Inc. (International Software Developers)
Fairlight Instruments, U.S.A. (Computer Musical Instruments)
WesTel Communications, Inc. (Telecommunications Products/Services)
The North Face (Ski Apparel & Equipment)
Asian Campaigns:
Anheuser-Busch Companies (International Beer Manufacturer/Supplier)
Bank of America (International Financial Products/Services)
Continental Airlines (International Air Carrier)
Pacific Gas & Electric (Public Utility Services)
The Chinese Hospital of San Francisco (Healthcare Services)
The Prudential Insurance Company of America ( Insurance/Financial Services)
PROFESSIONAL & BUSINESS AFFILIATIONS:
American Advertising Agency Association
American Marketing Association
Ad Club of San Francisco
Asian Business Association
COMMUNITY AFFILIATIONS:
Angel Island Immigration Station Foundation (Board Member)
San Francisco International Dragon Boat Race & Festival (Committee Member)
CURRENT POSITIONS:
Chief Marketing Officer of Alpha Internet Systems, Incorporated (June 1996 to present)
Managing Director of Mosaica (January 1995 to present)
President of Len Fong Consulting (March 1992 to present)
PREVIOUS POSITIONS:
Principal & Founding Partner - East-West Advertising, Incorporated
Director of Client Services - Progressive Marketing
Account Supervisor - International Communications & Advertising Network
Account Executive - New-Venture Advertising
